B2B companies often focus disproportionately on pushing their product or service; trying to convince people of their rational advantages over competitors’. This is a mistake because B2B decisions are every bit as emotional, if not more so, than a consumer’s purchasing decisions. Whether it's general profiling-building or lead-generation, B2B campaigns need to speak to human truths and find ways to rise above the deafening wall of noise from advertisers all vying for our attention.

 

We help clients develop multi-channel content and campaigns that cut through and drive impact with targeted audiences.